The 1960s
After a decade of the hard sell, ad men and women needed to reinvent how they spoke to audiences in the 1960s. They tapped into the growing counter-cultural movement, using irreverence and wit, and as a result, changed advertising forever. Track advertising's evolution, from innovative car campaigns that kicked off the decade to the co-opting of youth, freedom, and anti-establishment as the '60s drew to a close.
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