The Apprentice - Season 16

Season 16

Episodes

Cruise Ship
This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.

Toothbrush
Lord Sugar tasks his candidates with marketing a brand-new electric toothbrush aimed at children aged between six and eight. They must also create an accompanying app that encourages youngsters to brush their teeth before pitching their package to two major buyers. One team takes on an intergalactic space theme with hopes of it rocketing them to success, while the other takes a chance with a magical masterplan. As usual, Karren Brady and Tim Campbell act as Lord Sugar's eyes and ears on the ground.

Non-Alcoholic Drinks
Lord Sugar and his candidates meet at Mercato Metrapolitano in Mayfair, a former church now offering artisan food and drink from around the world. Whetting the candidates' appetite for this week's task, the peer reveals they will be creating and branding a new non-alcoholic drink, before hosting a launch event where they will pitch and sell their product to leading retailers. One team plays it safe with flavours but struggles to replicate a key ingredient, while a fruity late addition in the other side's drink isn't to everyone's taste. As usual, Karren Brady and Tim Campbell act as Lord Sugar's eyes and ears on the ground.

Fishing
The candidates enter the choppy waters of the fish business - sourcing and creating a fish dish to sell to the public. Half the team heads down to Cornwall, with members having to find their sea legs while fishing for their chosen catch of the day. The other half remains in London, convincing a top corporate client to buy into the dish. At the food market, competition is tough between the stalls while selling their fishy fare to the public. However, bad businesses decisions and poor planning mean one team's chances of winning sink without a trace. Karren Brady and Tim Campbell act as Lord Sugar's eyes and ears on the ground.

Gaming
The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.

Wales
In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.

Pods
The candidates gear up to design, brand and pitch their own electric driverless vehicle.

Silverstone
The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.

TV Selling
The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country's leading TV shopping channels.

Baby Food
Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.

The Final Four
With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.

Interviews
The remaining candidates are summoned to 70 St Mary Axe in the heart of the City of London to face the scrutiny of Lord Sugar's most trusted advisors, who are primed to pick apart their business plans.
Each candidate goes head-to-head with the business bigwigs as they battle to back their plans.
There's tough talking, turmoil and tears as bravado breaks, egos are eradicated, and business plans bulldozed.
In the boardroom, it's Lord Sugar's chance to give them a grilling. Only two can progress to the final. The rest are told, you're fired!

Why I Fired Them
With the final just days away and Lord Sugar on the cusp of choosing his new business partner, he looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.
This year's candidates have created marketing campaigns on the high seas, sought ticket sales in Wales and were driven to distraction in Silverstone. They got a handle on designing a new kid's toothbrush, didn't bottle it when it came to making a new non-alcoholic drink and channelled their energies when selling live on TV, all while having a bizarre obsession with green and brown!
Lord Sugar leads us through the best and worst decisions made by this year's aspiring entrepreneurs. Reflecting on their boardroom bust-ups, he lets us in on the reasons he decided to utter the dreaded words, ‘You're fired!'

Final
Lord Sugar summons the two front-runners to the British Museum to set them their final challenge. To win his £250,000 investment, each finalist must launch a new business - and some of this year's fired candidates are welcomed back to help them out. They have three days to create a new brand for their company, produce a digital billboard and direct and edit a television advert. Then they must pitch the business to Lord Sugar and a room full of industry experts at London's Pennington Street Warehouse.
Recently Updated Shows

The Wanted Man
The Wanted Man charts the rise and fall of Felix Carmichael, the elusive and powerful head of notorious British crime syndicate ‘The Capital.' Untouchable for twenty years, Carmichael is finally apprehended, but while he's held in the infamous Staplehurst prison, it becomes clear that he's been betrayed by one of his own. As the traitor moves to dismantle the empire he has built, Carmichael must risk everything in a daring escape. Willing to stop at nothing to take his revenge, if he succeeds, he'll be a wanted man once more.

My Life Is Murder
Investigator Alexa Crowe, cannot help fighting the good fight – whether it is solving murders or combatting the small frustrations of everyday life. Fearless and unapologetic, Alexa's unique skills and insights into the darker quirks of human nature, allows her to provoke, comfort and push the right buttons as she unravels the truth behind the most baffling of crimes.

The Walking Dead: Dead City
The Walking Dead: Dead City envisions the popular Maggie and Negan characters travelling into a post-apocalyptic Manhattan long ago cut off from the mainland. The crumbling city is filled with the dead and denizens who have made New York City their own world full of anarchy, danger, beauty, and terror.

Survivor
Eighteen to twenty castaways will compete against each other on Survivor. All castaways will compete to outwit, outplay, outlast and ultimately be crowned Sole Survivor.