The '80s: The Decade That Made Us - Season 1

Episodes

Season 1Episode 160 min

Lift Off

The first episode explores the revolution in personal entertainment brought on by Pac-Man, Sony Walkmans and Jane Fonda's ground-breaking workout video. Apple's Steve Wozniak helps explain how Bill Gates saw the future by selling IBM the rights to use MS-DOS software for a relatively small one-time fee, only to clean up when IBM competitors entered the market and all wanted the same

The Revolutionaries

Season 1Episode 260 min

The Revolutionaries

In 1981, Ronald Reagan is propelled into the U.S. presidency. Reagan’s business mandate leads to a new breed of entrepreneurs, including Steve Jobs, whose “1984” style commercial helped launch the Super Bowl commercial phenomenon; Ted Turner, who re-invents the news business with the creation of 24-hour news; and Ben & Jerry, who successfully combine the hippie vibe of the 1960s with the entrepreneurial spirit of the 1980s.

Shop 'til You Drop

Season 1Episode 360 min

Shop 'til You Drop

Nonstop glamour and excess find a new poster girl in the 1980s when a hot young singer sees her chance to create her own brand. Madonna inspires countless girls across the globe to hit the nearest shopping mall to match her distinctive style. Young men with money to burn are buying into the young professional - or "yuppie" - lifestyle, and scooping up the latest expensive gadget: the cell phone. And, marketers learn an important lesson about the power of these new consumers in 1985 when Coca Cola’s disastrous launch of New Coke threatens its position against Pepsi.

Masters of the Universe

Season 1Episode 460 min

Masters of the Universe

With the mantra "greed... is good," Gordon Gekko encapsulates the 1980’s drive for excess and ruthless ambition in Oliver Stone’s "Wall Street" while big traders mirror his notoriously bad behaviour with insider trading and drug use in real life. In the 80s, CEOs see their salaries skyrocket while women struggle to overcome office boys’ clubs. And, the quest to climb higher also leads to one of the ‘80s biggest tragedies, as NASA’s Space Shuttle Challenger explodes during lift off, claiming the lives of all on board.

Tear Down These Walls

Season 1Episode 560 min

Tear Down These Walls

The 80s - often described as the decade when greed was good. But it also marked the beginning of a potent alliance between charity and celebrity. Huge events are staged to deal with the crisis of poverty abroad and at home. President Reagan has set out a vision of a better future for Americans in the famous campaign ad, Morning in America. His foreign policy, however, is paying dividends - he is breaking down barriers as he pushes for an end to the Cold War.

Season 1Episode 660 min

Super Power

At the end of the 1980s American pop culture goes global and helps bring down the Iron Curtain, leaving America as the world's sole superpower.

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