Secrets of the Superbrands

Secrets of the Superbrands (2011)

EndedDocumentary show

Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them.

Network
Scheduleevery Tuesday at 21:00 (60 min)

Recent Episodes

EpisodeNameAirdate
S01E03FoodMay 31, 2011
S01E02FashionMay 24, 2011
S01E01TechnologyMay 17, 2011
View all episodesView all seasons

Frequently Asked Questions  Warning: Spoilers

When did 'Secrets of the Superbrands' premiere?

'Secrets of the Superbrands' premiered on January 4, 2011.

Who is the host of 'Secrets of the Superbrands'?

Alex Riley is the host of 'Secrets of the Superbrands.'

What is the premise of 'Secrets of the Superbrands'?

'Secrets of the Superbrands' explores the psychology behind some of the world's biggest brands and how they use marketing to influence our behavior.

What are some of the brands featured on 'Secrets of the Superbrands'?

Brands featured on 'Secrets of the Superbrands' include Apple, Coca-Cola, and Nike.

What is the goal of 'Secrets of the Superbrands'?

The goal of 'Secrets of the Superbrands' is to expose how companies use advertising and marketing to manipulate our subconscious desires and emotions.

How did 'Secrets of the Superbrands' receive critical acclaim from viewers?

Viewers praised 'Secrets of the Superbrands' for its insightful analysis of consumer psychology and the role of advertising in our lives.

What is the impact of 'Secrets of the Superbrands' on the advertising industry?

'Secrets of the Superbrands' sparked a debate about the ethics of advertising and led to calls for greater transparency and accountability in the industry.

What inspired 'Secrets of the Superbrands'?

'Secrets of the Superbrands' was inspired by the book 'Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy' by Martin Lindstrom.

What does 'Secrets of the Superbrands' reveal about consumer perception?

'Secrets of the Superbrands' reveals that many of our beliefs and opinions about brands are shaped by advertising messages rather than our actual experiences with the products.

How does 'Secrets of the Superbrands' explore the concept of addiction?

'Secrets of the Superbrands' explores the idea that advertising and marketing can be addictive, and that many people get hooked on the consumption of certain brands.

Cast

View all cast

Characters

View all characters

Recently Updated Shows

Recently updated shows that might be of your interest.
The Summer I Turned Pretty
Running

The Summer I Turned Pretty

Belly Conklin is about to turn 16, and she's headed to her favorite place in the world, Cousins Beach, to spend the summer with her family and the Fishers. Belly's grown up a lot over the past year, and she has a feeling that this summer is going to be different than all the summers before.

Malory Towers
Running

Malory Towers

Based on the hugely popular book series of the same name by Enid Blyton, Malory Towers is a live-action series following 12-year-old Darrell Rivers as she leaves home for the first time to attend an all-girls' boarding school. Set in the 1940s on the sun-drenched cliffs of the Cornish coast, Malory Towers explores this nostalgic world of midnight feasts, lacrosse, pranks, and lasting friendships. For a contemporary audience, the show is both aspirational and inspirational, telling the story of universal experiences include shifting cliques, FOMO, bullying, crushes, peer pressure, and self-doubt. The girls keep an eye on each other and, like a family, are forever connected by their shared experiences.

Bob's Burgers
Running

Bob's Burgers

The series follows Bob who runs Bob's Burgers, with the help of his wife and their three kids. Bob has big ideas about burgers, but the rest of the clan falls short on service. Despite the greasy counters and lousy location, the Belchers are determined to make every "Grand Re-Re-Re-opening" a success. Bob's wife, Linda, stands by her man and often does so by bursting into song. Their eldest daughter, 13-year-old Tina has a slight obsession with boys and zombies. Middle child Gene is an aspiring musician with a thirst for life. Louise is the bunny ears-wearing youngest daughter with an off-kilter sense of humor that makes her somewhat of a liability in the kitchen – and with the public.

It's Always Sunny in Philadelphia
Running

It's Always Sunny in Philadelphia

It's Always Sunny in Philadelphia is an American comedy series about four friends in their late 20s with clear sociopathic tendencies who run an unsuccessful Irish bar, "Paddy's Pub," in South Philadelphia. The series deals with a variety of controversial topics, including abortion, gun control, physical disabilities, racism, sexism, religion, the Israeli/Palestinian situation, terrorism, transsexuality, slavery, incest, sexual harassment in education, the homeless, statutory rape, drug addiction, pedophilia, child abuse, mental illness, gay rights and dumpster babies.

GenreComedy
Murderbot
Running

Murderbot

Based on Martha Wells' book series The Murderbot Diaries, an action-packed story about self-hacking security android who is horrified by human emotion yet drawn to its vulnerable clients. Murderbot must hide its free will and complete a dangerous assignment when all it really wants is to be left alone to watch futuristic soap operas and figure out its place in the universe.