The Secrets of Big Tobacco: Has Philip Morris International Really Given Up Smoking?

Year 2020Episode 130 minFeb 24, 2020
The Secrets of Big Tobacco: Has Philip Morris International Really Given Up Smoking?

More than a decade has passed since major tobacco companies were found to have misled the public over the dangers of smoking. Now, one of the largest firms has said it wants a smoke-free future and offers so-called reduced-risk alternatives. Jane Moore examines Philip Morris International's campaign and investigates attempts to promote the brand in the UK, while billions of cigarettes continue to be sold across the world.

The Secrets of Big Tobacco: Has Philip Morris International Really Given Up Smoking? has aired on Feb 24, 2020 at 8:00 PM
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